Low-calorie, high-protein, low-carbohydrate products—including beverages, soups, puddings, protein bars and more—in a variety of flavors that provide the nutrients your body needs to stay healthy while losing weight. All come in convenient, single-serving packets.
What is New Direction? Will I miss eating real food?
New Direction, a portion-controlled formula diet, uses a concept known as “stimuli narrowing.” Many people struggle to accurately determine food portions and consume approximately 50% more calories a day than they realize. By narrowing the vast quantity of available foods, people often lose weight. New Direction provides all of the necessary daily nutrients patients need so they can safely reduce their calorie intake.
New Direction weight management products offer:
High quality, complete nutrition
Pre-portioned and calorie-controlled servings
Quick and simple preparation
New Direction has successfully improved lives for over 25 years—hardly a fad diet.
Will I truly receive all the nutrients I need with New Direction? Will I gain the weight back once I begin eating regular food?
Unlike fad diets, the New Direction Formula contains all the nutrients required for good health. Liquid diets from the 1970s used low-quality protein with few other essential nutrients. With our New Direction program, Dr. Conley closely follows your diet to ensure the safety of your treatment. Once you reach your weight loss goals, we strive to help you keep the weight off by providing intensive education and support. Our maintenance program provides the on-going support you need to make these changes long-term.
Will I be hungry since I’m not eating regular foods?
The causes of hunger, whether physical or emotional, are difficult to manage on your own. We help you control and prevent hunger pains by suggesting various techniques. For most patients, hunger sensations fade within a few days to two weeks after starting the program.
What can I do if I’m invited out to eat while I’m on the weight management programs?
We will discuss various options with you to help you navigate social events. Patients have found certain strategies to be quite successful. Although initially apprehensive, many patients find that New Direction is actually the easiest part of the program.
I’m an emotional eater, so is this program for me?
Yes! Eating for comfort or to relieve anxiety is one of the biggest challenges facing America today. Many physicians and psychiatrists refer to food as “America’s most popular and widely abused anti-anxiety medication.” Food is NOT a medicine for weight loss. The New Direction program incorporates a behavior change that replaces poor food choices with healthy ones.
How do the New Direction products taste?
Most patients find them pleasant and satisfying. Everyone’s tastes are different, so New Direction offers both sweet and savory choices. Popular shake flavors include vanilla, chocolate, strawberry, mocha, apricot-pineapple and more. Soups include tortilla, cheddar broccoli and cream of chicken. Choose from more than a dozen delicious protein bars such as chocolate fudge, peanut butter, s’mores, cocoa peppermint and cinnamon crunch!
They are designed to replace food entirely for a limited duration of time, which makes them much different than commercially available nutritional formulas, both in taste and nutritional quality.
Are the products lactose-free?
Many are, but the shakes and soups do contain small amounts of lactose (two grams per packet, compared to a cup of milk, which contains 12 grams). Most lactose-intolerant participants have no problem, but those who are extremely sensitive may use our products with a lactase enzyme (e.g., Lactaid tablets).
I have a gluten sensitivity. Can I use these products?
Most people who need to limit gluten or wheat can use the program successfully, but this program is not advised for those with celiac disease).
Why is this program such a sizable financial investment?
We do not have hidden costs in our program. We provide the services of specialized healthcare professionals. Because this program is physician supervised, some health insurance plans may cover a portion of the program charges and although we do not accept insurance you may be able to submit to your insurance company for reimbursement. You can also use HSA and most HFA accounts to cover medical cost.
Take your first step!
The beginning of any journey begins with the first step. Take your first step by choosing an option below, and let Rochester Medical Weight Loss help you the rest of the way!